PepsiCo, Coca-Cola confident fracking will boost Aquafina and Dasani bottled water sales

PepsiCo, Coca-Cola confident fracking will boost bottled water sales by citizenthymes, July 9, 2012, in National, News With Spice [Satire]
PepsiCo and Coca-Cola have found the good in the recent fracking bill approved by the North Carolina legislature that allows fracking in the state, starting in 2014. … Fracking wastewater has been connected with many incidents of flammable water and poisoned streams across the US. But the two largest soda companies say while your backyard pond may be on fire, because of fracking, rest assured you can purchase uncontaminated bottled water from your favorite soda provider to put the fire out. “Here at Pepsi, we have always prided ourselves in giving back to the community,” said Indra Nooyi, president of PepsiCo. PepsiCo’s Aquafina derives water from processed public tap water, but assures customers the water will come from state taps, who have banned fracking. Coca-Cola has promised the same for their bottle water product Dasani, which also comes from public tap water. … “We are not exactly making water flammable, now are we?” said Muhtar Kent, president of the Coca-Cola Company. “I think it is kind of ironic that the same people, who have rallied against our production of bottled water, will have to come crawling back on their hands and knees for access to clean water after fracking takes off.” In the US bottled water sales hit 9.1 billion gallons last year or 222 bottles of water for each person in US, four bottles of water for every man, woman, and child, every week. Both companies expect sales to rise after fracking takes it toll. “We expected water sales to go up this year,” said Kent. … “Bottled tap water is the new gold.”

[Refer also to Displaced Riverdale families at center of fracking protests
Private Water Companies Join Forces With Fracking Interests
NC Lawmaker Loses Award After Fracking Vote
Things get worse with Coke, Bottled tap water withdrawn after cancer scare
Pepsi admits Aquafina comes from tap water 

Ernst Tap Water Demonstration, January 30, 2009

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